ISM4point0 affiliate De Hanze is one of the branches of the International Club of Flanders. They represent the business community in and around the world renowned city of Bruges. Bruges is very famous for its historic city centre, but that does not mean they are stuck in the past. De Hanze keeps the business community at the forefront of the global evolutions. That’s why they are organizing a conference on innovation in Bruges on 8 November 2018. Main topic is Industry 4.0. One of the keynote speakers is Jan Lagast (Forte), who will address the impact of Industry 4.0 on Industrial Sales & Marketing.